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Category Management course is a training program that teaches strategic and practical skills in managing product categories within retail and distribution. Through this course, you will gain knowledge in key areas such as assortment planning, pricing strategies, placement, and campaign management within Category Management. This training is a vital tool for improving sales performance and better meeting customer needs.
What will you learn during the Category Management training?
The Category Management training will equip you with skills in the following key areas:
Category analysis and customer-focused planning
Product portfolio management and optimization
Decision-making based on competitor and sales analysis
Planogram design and shelf strategy
Category-based management of marketing campaigns
The Category Management course explains all these topics using practical examples and real market scenarios.
Who is the Category Management training for?
The Category Management training is designed for managers working in sales, marketing, and trade, product managers, retail specialists, brand managers, and professionals in the FMCG sector. If you want to implement a structured and results-oriented approach to product management, this training is the ideal choice for you.
Why take the Category Management course?
The Category Management course is developed by professional trainers based on real field experience. During the training, you will gain both theoretical knowledge and practical skills by working on real-life cases. This course equips you with the mindset and tools necessary to succeed at the intersection of sales and marketing.
Manage your products more effectively and stand out from the competition with the Category Management course.
If you are unsure where to start, call us!